a fallow period, the 20th century, people like lincoln and stevens, and then you come forward to the 60s, and now you see more of the kind of critical, you know, intellectual consciousness emerge on the american press. there's a market for stories that dig in, and you get people like halvorstin. >> bob greene of news day and all of the great investigative reporterring teams he put together for regional, national, and international pieces. he was a trend setter looking at the big issues facing us, not just the small ones, and so greene set the pace for really an awful lot of our business at the time. >> guest: it was not a wide spread occupation, let's put it that way. the "new york times" basically did very little. you know, you had a massacre -- >> host: i was thinking that when you said that. >> guest: that would have been a logical place for it, but didn't go there. went to a little news service and little papers around the country. >> host: didn't he do that in >> guest: no, that was seymour. >> host: at the times, wasn't he? >> no. >> guest: no, later he was. >> guest: later he was.